New in Shopify: Gift Cards at long last

Published on 25 November, 2013

New in Shopify: Gift Cards at long last | gift_card_overview_1a.jpg

We’re pretty excited to have been invited to participate in the closed beta of Shopify’s newest feature: Gift Cards (here are full details and docs).

This is something we are often asked about and, to be honest, the workaround of using promo codes has been less than ideal.

Promo codes are literally a code entered on checkout that applies a discount (either a dollar amount or a percentage—or free shipping). They can’t be used over multiple purchases and they have to be entered partway through the checkout process which is not overly intutitive.

The new gift cards, on the other hand, are treated like a product that customers can purchase like any other product. This in itself is a huge step up from promo codes as selling promo codes as de facto gift cards did not work very well.

Once a gift card has been purchased, the customer receives an email with a personalised link to the gift card. From the email, they can either spend the gift card themselves or there are links to gift it to someone else.

Customising the design

Gift cards are customisable through their own liquid template. This means they can be crafted to match the look-and-feel of your shop's theme.

What else?

With gift cards, store owners can:

  • Specify price denominations of gift cards you sell to your customers
  • Customise the design and look-and-feel of the gift cards
  • Personalise the email notification your customer receives after purchase
  • Set an expiration date for gift cards
  • Purchase a gift card for a friend and email it to them or print directly from the browser
  • Send customers their gift card balances and manage gift cards in the Shopify admin


We haven’t had a chance to have a full play with gift cards but from initial testing on some of our clients’ stores, this looks like another fantastic feature that just cements Shopify further as a leader in the e-commerce space.

Well done, team.

Shopify iPad POS app for New Zealand stores

Published on 10 September, 2013

Shopify iPad POS app for New Zealand stores | jpeg_3.jpeg

For those who missed the announcement, Shopify recently launched a new POS (point of sale) app for iPad.

Shopify POS is an iPad application that lets you sell your Shopify store's products in a physical, retail setting.

It's quick and easy: browse your store's catalog, pick a customer's products, swipe their credit card, and print their receipt or send it through email.

For Shopify store owners struggling with alternative POS systems (or lack thereof), this is an excellent opportunity to get your bricks-and-mortar store running smoothly with complete integration with your online storefront.

In New Zealand, we can’t yet use the integrated credit card payment options so the hardware kits are not really applicable here but you can happily use Shopify POS with your own hardware.

Check out Shopify POS.

What is the optimal structure of Shopify theme settings?

Published on 06 March, 2013

As we develop a third preset for Lucid One and continue development of a new Shopify theme, we are contemplating how theme settings should best be laid out.

We've put together a little tiny survey to gather feedback from Shopify store owners and designers to try to get an idea of what people feel is the most logical structure.

Give us your input—it should take less than a minute.

How to optimise your Shopify site for mobile devices

Published on 21 February, 2013

How to optimise your Shopify site for mobile devices | breezi_placeit_2.png

In creating Lucid Mobile, our first, mobile-optimised Shopify theme, we’ve realised many Shopify store owners do not realise they can very easily add a 2nd, mobile-only theme to their site.

Since June 2011, Shopify has made it possible to install a dedicated mobile theme in parallel to your main theme. This is great for sites with themes that are not are not well-optimised for mobile devices.

Many recent themes are “responsive,” meaning they adapt elegantly and automatically to different screen sizes however there are many older or custom-designed themes that are not. The browsing experience with these sites when viewed on a mobile device can be cumbersome at best—and sometimes unusable!

The process of adding a mobile theme is easy:

  1. Login to your Shopify site at
  2. Go to the Themes Manager at
  3. Browse to the Shopify Theme Store and click on Mobile to view the dedicated mobile themes
  4. Once you've found the theme you want, click Get Theme to install it on your store (you may need to enter your store’s address)
  5. You can now tweak and customise the theme while it's un-published
  6. Once you're happy with it, click Publish

It’s really that easy!

And, it’s clear there’s a rapidly growing trend towards consumers making purchases from their mobiles. Is your Shopify site taking advantage of this trend?

Let us know if you have any queries or would like advice on getting your Shopify store optimised for mobiles.

Homepage A/B testing for The Monocle Order

Published on 17 September, 2012

Homepage A/B testing for The Monocle Order | monocle_order_a.jpg

When revising the design of a website, it is important to experiment with different versions rather than simply constantly changing the look-and-feel of the site.

Making regular changes is good but it's advisable to do it in such a way that you can track the results between the different versions.

If you just go ahead and make a big change, it can be difficult to measure the results as changes in buying habits from one month to the next can influence sales just as much as the changes you might make to the site. This can make it difficult to ascertain whether it was the revisions that made the difference or simply that it's a busier or quieter period than usual.

A/B testing allows you to test different versions at the same time by serving up your different versions randomly to different users.

We are currently running some homepage tests on the Monocle Order (you can see versions A—the original—B, and C in the images above). Our goal here is to see if, B, images of more "real" people will lead to better site interaction and, C, whether removing the emphasis on membership entirely from the homepage will draw more people in.

The interesting thing is that, rather than simply making some big changes and checking back in a month or two to see how they've gone, we're testing all three versions right now in unison. 33% of visitors see each version so we get valuable insight into which ones work better.

It's worth noting that this only works on relatively high-traffic sites as you need a reasonable number of clicks to be able to measure the differences and determine a winning version.

We will post a follow up with some results from this experiment.

New in Shopify: Gift Cards at long last

Published on 25 November, 2013 at 09:00

Shopify iPad POS app for New Zealand stores

Published on 10 September, 2013 at 08:00

What is the optimal structure of Shopify theme settings?

Published on 06 March, 2013 at 20:00

How to optimise your Shopify site for mobile devices

Published on 21 February, 2013 at 15:00

Homepage A/B testing for The Monocle Order

Published on 17 September, 2012 at 12:00

LightSpeed Retail Point of Sale (POS)—now on iPad

Published on 15 December, 2011 at 11:00

Video from The Monocle Order's New York City launch party

Published on 13 July, 2011 at 16:05

The Monocle Order, our latest website project, featured on

Published on 30 June, 2011 at 12:24

Compare iPhone app live on the App Store

Published on 01 June, 2011 at 10:37

Our thoughts go out to the people of Christchurch

Published on 22 February, 2011 at 15:02

WIN a free lunch at Petite Fleur at Seifried Estate

Published on 17 January, 2011 at 10:30

Think Packaging on The Dieline and Lovely Package®

Published on 12 January, 2011 at 11:26

Hutli—our Mix & Mash competition entry

Published on 30 November, 2010 at 21:09

The Bridge Street Collective—A space for creative people to gather

Published on 10 November, 2010 at 10:34

Today we launch our new website

Published on 27 October, 2010 at 21:19

eDay 2010 in Nelson and Tasman

Published on 21 October, 2010 at 12:52

10% off Mac POS software and hardware

Published on 09 August, 2010 at 15:31

Tip: How to reset your PayPal password using a New Zealand bank account number

Published on 03 March, 2010 at 15:31

Intuitive Point of Sale for Mac in New Zealand now has its own home

Published on 10 February, 2010 at 15:26

Lucid Design T-Shirts—the Summer 2010 Collection

Published on 15 January, 2010 at 15:25

Website design and development by Lucid Design, Nelson New Zealand  |  Keywords: web designer, graphic designer, photographer, packaging, nelson