Branding and logo design

If the foundation is not strong or well developed, it can be difficult to grow a business and we feel it is really important to get things right from the start.

This does not mean that you have to spend thousands and thousands of dollars creating a logo before you can do anything else. How much one needs to spend on a logo depends heavily on the needs, expectations and future growth potential of the company.

Many little companies need only the simples brand but, regardless of the budget, it is important to define the identity and create something that will carry the company forward.

Often a simple wordmark—a logo made up purely of a chosen typeface with minimal or no font alterations— is sufficient for many small organisations. If brand recognition and brand awareness is important, then producing something more "iconic" is certainly worth considering. If there are longterm benefits of having an iconic brand, then it is important to budget appropriately so as to allow the creative freedom to put in a serious amount of time and thought to get the look-and-feel just right.

Part of the branding process also should involve determining whether you have permission to use a word or trademark and the Intellectual Property Office of New Zealand (IPONZ) is a great free resource for searching existing trademarks in New Zealand.

How much does a good logo cost?

Well, that is a tricky question! Take a look at our pricing philosophy here and, by all means, get in touch and we'd be happy to discuss your project with you and work out some options with no obligation.

Website design and development by Lucid Design, Nelson New Zealand  |  Keywords: web designer, graphic designer, photographer, packaging, nelson