Takeaway Coffee Cup Design

Design of Takeaway Coffee Cups |

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1 Comment

  1. I don't think — December 12, 2011

    Your quote from the front page reads:

    “We have a strong commitment to working ethically and sustainably and strive to use ecological, environmentally-friendly materials and processes.”

    This does NOT apply to this takeaway coffee cup design you have here. Any single use package is unsustainable! Single use packages teach people it’s okay to be wasteful. Who uses paper plates and cups at home every day of the week? No one! People wash their dishes! That’s sustainable. Washable coffee cup? Yes. Single use items like this, no.

    Also from this page: “Two sizes were produced with production runs of 25,000 per size so we also needed to come up with a design that would last.”

    Yeah, 25,000 cups that last, taking ages to biodegrade while filling up the landfills around the area… then times that by all paper coffee cups being used in all cafes throughout New Zealand.. MILLIONS per year! Do these get recycled? No! The majority go to landfill, blow around on the street, wash down the drain and go out to sea. So is recycling paper cups energy efficient when you compare it to washing your own cup? Heck no.

    And I found your website by searching sustainable packaging design on google.

    If you are committed to doing the right thing by the environment you would turn down working on projects like this.

We'd love to hear your feedback!




Comments

Design of Takeaway Coffee Cups

When we took on this project, we were supplied with existing artwork which had been created for menus and bookmarks. We wanted to create a cup design that was bright and funky and in keeping with the Wholemeal Café's current artsy look.

Two sizes were produced with production runs of 25,000 per size so we also needed to come up with a design that would last.

(For those who are interested, this mockup image was created in Adobe Illustrator CS4 using the 3D revolve tool with a PDF of the label mapped onto the model)

Project Details

Client
The Wholemeal Café
Project
Takeaway Coffee Cups
Website
www.wholemealcafe.co.nz
Location
Takaka, New Zealand
Website design and development by Lucid Design, Nelson New Zealand  |  Keywords: web designer, graphic designer, photographer, packaging, nelson